Yomorito - Digital Marketing Specialist

Bold strategy, just growth!

Who's Yomorito?

Marketing specialist, graphic designer and tech enthusiast who turns multi-channel strategies into measurable growth. I’ve built and managed B2C, B2B and DTC campaigns across Salesforce Marketing Cloud, Account Engagement (Pardot), DANAConnect, Klaviyo, Adobe Journey Optimizer, HubSpot, MailChimp etc, always with a data-driven mindset.

What sets me apart? I sit right at the intersection of marketing, technology and customer experience. That means I don’t just design campaigns: I connect APIs, automate journeys, personalize communications at scale and make sure every touchpoint actually converts.

Background in web design, e-commerce and CMS management, with hands-on skills in HTML5, CSS3, AMPscript, JavaScript and tag management. I love solving the challenges most marketers avoid.

Designed to be seen

MediaNews Group

Role: Email Marketing Specialist.
Tool: Listrak.

As an Email Marketing Specialist at 57 Works LLC, I designed and executed data-driven email campaigns for some of the most influential U.S. newspapers, including the Chicago Tribune, The Denver Post, Los Angeles Daily News, Boston Herald, and New York Daily News.

My focus was on audience segmentation, marketing automation, engagement, and conversion optimization. I managed the full lifecycle, from strategy and segmentation to deployment and performance analysis, overseeing automated customer journeys, A/B testing, and compliance processes.

Impact: I achieved measurable increases in digital subscription conversions through optimized automation workflows and personalized content strategies targeting highly qualified audiences.

Johnson & Johnson

Role: Salesforce Marketing Cloud Manager.
Tool: Salesforce Marketing Cloud.

Developed landing pages and email campaigns for healthcare professionals and end customers across business units including Surgical Vision and Vision Care. Led usability, interaction design and information architecture using HTML, CSS and JavaScript, ensuring responsive, cross-device experiences tested in Litmus. Also responsible for asset creation and editing, and for the conceptualization and development of web design.

Impact: implemented automated campaigns that increased email open rates by 25% and healthcare professional engagement by 15%, strengthening direct communication with key audiences.

StarMeUp

Role: Account Engagement Manager.
Tool: Account Engagement (Pardot).

Managed Pardot for StarMeUp, a platform that enhances employee experience and organizational performance. Built responsive landing pages with data and email capture forms, created and managed lead segments, and deployed personalized, automated, multi-channel journeys. Implemented lead scoring to qualify prospects based on behavior and data, supported customer generation alongside StarMeUp’s sales and services team (CRM linkage), and connected third-party tools like Paid Media for webinars. Enriched lead data through ZoomInfo integration for more accurate segmentation.

Impact: achieved a 40% improvement in lead qualification and a 20% increase in conversion from registrations to business opportunities.

Billet - BHD Bank

Role: DANAConnect Manager
Tool: DANAConnect.

Administered DANAConnect and Firebase for Billet, a BHD Financial Center company offering a mobile-accessible electronic payment account. Managed databases of businesses and individuals across the Dominican Republic, and created templates and content for email marketing, push notifications, in-app messages and SMS. Generated performance metrics to analyze campaign results, and designed automated multi-channel flows to reach customers on the most effective channel and timing, for both businesses and individuals.

Impact: implemented automation models that improved customer interaction and engagement rates by 30% and reduced campaign management times by 20%, driving efficiency in the adoption of electronic payments and the acquisition of new products such as MasterCard and Visa debit and credit cards.

WarnerMedia

Role: Salesforce Marketing Cloud Developer.
Tool: Salesforce Marketing Cloud.

Contributed to a diversity, inclusion and equity initiative whose main objective was to deliver automated monthly newsletters showcasing the diversity of society and the world around us. Subscribers received monthly updates on WarnerMedia’s diversity and inclusion efforts across its workforce, content and creative partners.

Developed the API integration between Drupal and Salesforce Marketing Cloud, designed subscriber lifecycle journeys in Journey Builder, and supported email and landing page creation through Email Studio and CloudPages.

Impact: the automated flows I designed increased newsletter open rates by 30% and participation in inclusion programs by 25%, consolidating the internal communication strategy.