Mauricio Peña Ramírez

• Increased digital subscription conversions across major U.S. media brands including Chicago Tribune, New York Daily News, Denver Post, Los Angeles Daily News, and Boston Herald by developing and optimizing lifecycle email campaigns, audience segmentation strategies, and personalized customer journeys in Listrak.
• Improved customer engagement and retention across subscription-based audiences by designing automated workflows, A/B testing programs, and behavior-driven email campaigns for MediaNews Group publications.
• Enhanced campaign performance through data-driven optimization by analyzing subscriber behavior, engagement metrics, and conversion trends to continuously refine targeting, content, and automation strategies.
• Increased operational efficiency and campaign scalability by managing the full email marketing lifecycle, including segmentation, deployment, reporting, QA, and automation workflow optimization.

• Increased email engagement by 25% by implementing a Salesforce Marketing Cloud-Drupal integration for WarnerMedia that automated newsletter distribution and employee communication journeys.
• Delivered personalized multichannel customer experiences using Salesforce Marketing Cloud, Adobe Journey Optimizer, Pardot, HubSpot, DANAConnect, and Mailchimp across email, SMS, push notification, and in-app campaigns.
• Improved customer journey performance and personalization capabilities by designing and implementing API-driven integrations between CRMs, marketing automation platforms, and external systems.
• Enhanced customer engagement and lifecycle marketing effectiveness through audience segmentation, journey orchestration, automation, and data-driven optimization strategies.

• Increased customer engagement by 30% and improved operational efficiency by 20% by implementing lifecycle marketing automation strategies across email, SMS, push notifications, and in-app messaging.
• Drove adoption of digital banking services and card products through personalized customer journeys, audience segmentation, and behavioral targeting initiatives.
• Managed multichannel customer engagement programs using DANAConnect and Firebase to deliver timely and relevant communications across customer lifecycle stages.
• Improved campaign performance and customer experience through marketing automation, personalization, journey orchestration, and data-driven optimization.

• Increased email open rates by 25% and healthcare professional engagement by 15% by developing automated customer journeys and personalized email campaigns in Salesforce Marketing Cloud.
• Delivered responsive digital experiences across healthcare audiences by designing and optimizing landing pages and email communications using HTML, CSS, JavaScript, and Litmus.
• Improved campaign engagement and communication effectiveness by leveraging audience segmentation, personalization, lifecycle marketing, and marketing automation best practices.
• Supported customer engagement initiatives for Surgical Vision and Vision Care by managing campaign execution, testing, reporting, and continuous optimization.

• Improved lead qualification by 40% and increased lead-to-opportunity conversion by 20% by optimizing lead management processes, segmentation strategies, and automated nurturing journeys in Pardot (Marketing Cloud Account Engagement).
• Enhanced lead quality and data enrichment by integrating Salesforce CRM with external platforms including ZoomInfo, Paid Media channels, and webinar solutions.
• Accelerated pipeline growth and sales readiness by designing lead capture forms, audience segmentation frameworks, and multichannel automation programs aligned with customer behavior and intent signals.
• Improved marketing and sales alignment by implementing automated lead routing, scoring, and qualification processes that increased the effectiveness of lead nurturing programs.
• Optimized prospect engagement across the customer lifecycle by developing personalized journeys and data-driven communications that supported demand generation and revenue growth.

Develop automated newsletters in Salesforce Marketing Cloud focused on diversity, equity, and inclusion. Implement API integration between Drupal and SFMC, creating personalized journeys in Journey Builder for updated delivery of WarnerMedia content and productions. I designed automated flows that increased newsletter open rates by 30% and participation in inclusion programs by 25%, consolidating the internal communication strategy.

• Increased newsletter open rates by 30% and employee participation in diversity & inclusion programs by 25% by designing automated customer journeys, audience segmentation strategies, and personalized communications in Salesforce Marketing Cloud.
• Improved content delivery and customer engagement by implementing an API integration between Drupal and Salesforce Marketing Cloud, enabling real-time content synchronization and automated journey orchestration.
• Enhanced internal communications performance by developing automated newsletters focused on Diversity, Equity & Inclusion (DE&I), ensuring timely and relevant content distribution across the organization.
• Optimized lifecycle marketing workflows by leveraging Journey Builder, behavioral triggers, personalization, and data-driven customer journeys to increase engagement and program participation.

• Reduced development time by 15% and increased user testing conversion rates by designing UX wireframes and prototypes for e-commerce platforms including Shopify, Magento, WooCommerce, and BigCommerce.
• Improved digital customer experiences by translating business requirements into intuitive, user-centered interfaces that streamlined navigation and decision-making.
• Supported e-commerce optimization initiatives by collaborating with design, development, and business teams to enhance usability, functionality, and conversion performance.
• Accelerated product delivery and validation processes through rapid prototyping, UX testing, and iterative design improvements.

• Increased the visibility of social programs by 20% and strengthened internal communications by developing digital campaigns, email marketing initiatives, and multimedia content aligned with institutional objectives.
• Improved employee engagement and message reach by designing graphic assets, animations, email campaigns, banners, flyers, and digital content for internal and external audiences.
• Enhanced digital marketing execution by supporting mass email communications, website content management, and cross-channel campaign deployment.
• Delivered consistent brand experiences across multiple touchpoints by creating visual content aligned with institutional campaigns and communication strategies.

• Increased brand visibility by 25% and strengthened campaign consistency by leading digital communication initiatives and developing integrated visual assets for web, print, and audiovisual channels.
• Improved brand alignment across corporate campaigns by managing end-to-end digital communication projects and ensuring visual consistency across multiple touchpoints and audiences.
• Enhanced marketing effectiveness and audience engagement by creating digital content, advertising materials, and multimedia assets aligned with business objectives and brand guidelines.
• Streamlined creative execution and project delivery by collaborating with cross-functional teams to develop high-quality visual communications that supported corporate and marketing initiatives.

• Increased organic traffic by 25% and reduced website load times by 30% by designing, developing, and optimizing WordPress-based news and media websites focused on performance, SEO, and accessibility.
• Improved user experience for high-volume editorial platforms by creating responsive digital experiences capable of efficiently managing large amounts of content across devices.
• Enhanced search visibility and website performance by implementing SEO best practices, performance optimization strategies, and responsive web design principles.
• Strengthening the digital presence of media organizations by delivering scalable, user-friendly websites that balanced editorial requirements, usability, and technical performance.

• Improved website navigation by 30% and increased organic traffic by 20% by designing and developing websites, landing pages, and digital experiences aligned with business goals, brand guidelines, and SEO best practices.
• Enhanced user experience and website performance by integrating UI/UX design principles with front-end development using HTML, CSS, and JavaScript to create responsive and optimized digital experiences.
• Strengthened online visibility and customer engagement by developing conversion-focused landing pages and digital assets that improved usability, accessibility, and content discoverability.
• Accelerated digital growth initiatives by collaborating with marketing, design, and development teams to deliver scalable web solutions that balanced user needs with business objectives.

Collaborate on UI/UX projects for corporate websites and editorial media. Design digital interfaces and promotional material for web and multimedia projects. I implemented UI/UX designs that improved portal usability by 20%, increasing end-user satisfaction.